The most critical thing about advertising unwanted and second hand items is an accurate and descriptive title. This is the key piece of information that will attract people to your item and draw them in to want to know more about it.
Things to ignore in titles are key phrases like ‘For sale’, ‘Second hand’ etc. These are a waste of text, as they don’t describe your item in any form. People have a rough idea already what they are looking at and don’t need reminding that they are searching for second hand items for sale!
Try and make you title as descriptive as possible in one short sentence, don’t add condition or age this can be added in the description. An example for a second hand film camera is below to show how the key words have been used.
Nikon F100 auto focus SLR 35mm film camera body only.
Any body searching for any of the keywords above will now find this item, as most of the main search terms for second hand cameras are in the title, the item will be viewed many more times than the description below.
Second hand Nikon camera for sale!!
The next important piece of information to have is the description field; this is where you need to list the exact functions and features that your item offers. The condition and age, if the item has been modified or damaged, size dimensions, any special uses etc. The more information you can get into the description the more interesting your item will be. It will also save you time by not having to answer questions about your item over and over again.
If you have any special shipping or payment details, again explain them in the description field so it doesn’t cause confusion later on.
By following these simple rules you will find selling unwanted and second hand items quick and easy! |